What is the carbon footprint some noodles? The question was asked by the Luciana Mosconi pasta factory, a manufacturer of dry egg pasta in Matelica, in the heart of the Marche region. The company wanted the polluting emissions generated by the production process of its noodles to be compensated in some way by an environmentally useful action of equal weight. So that consumers were sure to buy an ecological, clean product.
For this reason, the Pennazzi family of B&G Alimentare, owner of the historic Luciana Mosconi brand (at first a laboratory, now a modern industry) had entered into an agreement with the Ministry of the Environment which provided for the calculation of the environmental footprint, the carbon footprint, of the production of tagliatelle. More or less around the same time that Nonno Nanni, a well-known dairy producer, had done the same with his own stracchino.
The phases of the work plan took a year and led to the photograph of the carbon footprint, i.e. the results of the calculation of the emissions of the products throughout the life cycle of the product, and on the other hand the compensation (for a quantity equal to the emissions related to the processes of production, distribution, storage, use and disposal of noodles) through the purchase of carbon credits for the Kariba REDD + reforestation project in Zimbabwe.
Specifically, the project began with an analysis and study phase that took into consideration both the CO2 generated both for the actual production of pasta at the plant and that generated subsequently (distribution, storage, use and disposal). Two products were considered: Luciana Mosconi egg noodles in the 250g and 500g formats. The equivalent of the carbon footprint was invested in the purchase of environmental credits.
The B&G Alimentare company believes that the compensation of carbon footprint with the mechanism developed by the Ministry of the Environment it represents a great factor of competitive differentiation. With the final consumer who has become increasingly sensitive to the environmental value of their food choices, the advantage for the environment corresponds to the competitive advantage for the brand. To give even more value to the thing, Luciana Mosconi will also offer her own tagliatelle with a new packaging.